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Jenny
Craig brought in Weiss Linescale three years ago after VC's bought
the company. The business was at a historic low. Management developed
and introduced product and advertising changes, business doubled,
profits soared and Nestle bought the company in July of '06 for
ten times the VC investment. Jenny Craig's comments... |
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"Linescale
helped us to quickly identify some of our most salient competitive
weaknesses and to successfully address a couple of them through repositioning
our basic offering... It's
a very useful product development tool - low cost, repetitive, fast;
and gives you both qualitative and quantitative information. We
were able to significantly cut back on the number of live focus groups
we conduct as well as eliminate some costly quantitative telephone
surveys... We've
also used it to get fast, objective numbers and segmentation by preference
group, test video and print advertising, and pricing sensitivity
and feature importance... (Linescale)
lets you learn and test your bets."
--- Kent Coykendahl, V.P.
Strategic Planning and Business Development, Jenny Craig International |
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FreshDirect
is a privately owned start-up serving New York City and suburbs,
perhaps the most successful Internet grocer. FreshDirect is growing
rapidly, innovative, loved by customers and has become part of
the New York scene. FreshDirect comment... |
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"In
a fast paced business world you need information from your customers
that matches the speed of business. Linescale is real-time... The
flexibility of Linescale lets our managers use the same research
device for a variety of customer-driven feedback. They get
familiar with it, and use it more -- and that's
how businesses make more money through research. Linescale does
that!"
--- Steve Michaelson,
President, FreshDirect |
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