Jenny Craig brought in Weiss Linescale three years ago after VC's bought the company. The business was at a historic low. Management developed and introduced product and advertising changes, business doubled, profits soared and Nestle bought the company in July of '06 for ten times the VC investment. Jenny Craig's comments...
  "Linescale helped us to quickly identify some of our most salient competitive weaknesses and to successfully address a couple of them through repositioning our basic offering... It's a very useful product development tool - low cost, repetitive, fast; and gives you both qualitative and quantitative information. We were able to significantly cut back on the number of live focus groups we conduct as well as eliminate some costly quantitative telephone surveys... We've also used it to get fast, objective numbers and segmentation by preference group, test video and print advertising, and pricing sensitivity and feature importance... (Linescale) lets you learn and test your bets."
--- Kent Coykendahl,
V.P. Strategic Planning and Business Development, Jenny Craig International
  FreshDirect is a privately owned start-up serving New York City and suburbs, perhaps the most successful Internet grocer. FreshDirect is growing rapidly, innovative, loved by customers and has become part of the New York scene. FreshDirect comment...
  "In a fast paced business world you need information from your customers that matches the speed of business. Linescale is real-time... The flexibility of Linescale lets our managers use the same research device for a variety of customer-driven feedback. They get familiar with it, and use it more --  and that's how businesses make more money through research. Linescale does that!"
--- Steve Michaelson, President, FreshDirect