Weiss Linescale is a powerful, new research capability which redefines the impact of market research on business decisions by leveraging the Internet to deliver a conversational interface with your customers and potential customers.

Why is this technique so powerful?

  • Flexible technique allowing continuous feedback cycle
  • Quick response, including reports (Rapid, easily interpreted results)
  • Combines qualitative and quantitative content
  • Low cost
  • Standard of comparison is the acid test of one's currently preferred alternatives instead of a point scale
  • Range of testable issues includes new product development, concept development, product positioning, formulation development and evaluation, advertising and copy development and evaluation, line extensions including cannibalization measures, customer satisfaction, price sensitivity and evaluation and packaging.
  • Measures likely behavior shift (Persuasion)
  • Encompasses the benefits of one-off custom research studies, panel development and maintenance, segmentation research and focus groups to form a complete and scalable market research platform

The core premise of Weiss Linescale is to determine ways to beat your competition before investing to do so in the marketplace

Technical Note for Market Research Practicioners

 
 
Weiss Linescale®
  
 
701 to 800
 
Excellent
601 to 700
  
Very strong idea, great execution
501 to 600
  
Good concept, works pretty well
401 to 500
  
Something here, but it needs work
301 to 400
  
Not ready for prime time

200 to 300

  
Forget about it
 
  A Unique Information System for Product and Marketing Development
  
 

COST
Linescale is affordable. It's designed to encourage you to run repeat surveys. This lets you improve based on immediate learning.

SUCCESS
Try, and try again. Success comes from iteration. Linescale speed and affordability lets you increase your chances of  winning!

NORMS - BREAKTHROUGH, STRONG, GOOD, ABOVE PAR, BELOW PAR, POOR
Linescale has a huge data base across a wide array of products, new products and services. We know what the numbers mean! Banking, On-line Auctions, Coffee, Retail, Supermarket Brands, AVR Customer Service, On-line Retail, Financial Services, Pet Food, Baby Food, Designer Bedding, Children's Underwear, ATMs, Weight Reduction Programs, Postal Service Kiosks, Cereal, On-line Couponing, Telecom, Postal and Mailing Services, Investment Adivice, Office Equipment, Small Business Services, Household Products, Credit Cards, Concepts, Benefits, Direct Mail Pieces, Positioning Statements, Storyboards, Finished Commercials.

BEHAVIOR CHANGE
Linescale tests in direct comparison with each consumer’s current favorite brands or practices. If they prefer your product or promise to what they are doing today, you know something important.

More Information

Linescale is an innovative highly interactive web-based survey technique for screening, improving, developing and evaluating new products and services and refurbishing existing products. It is the fast, low-cost Internet evolution of consumer laboratory systems used by major packaged goods and financial services companies for decades.

What does it do?
This interactive development tool first guides generation and improvement of the concept itself, then gives you laser-like feedback on development of the product or service and its marketing components.


Linescore ®
A unique and reliable assessment and report of how your product or service will do.

With Linescale, you will get a Linescore business report.  The Linescore is a concise performance summary which highlights the percent of respondents who will likely be customers for the product. Senior management and investors find the objective Linescore summary useful in evaluating whether to fund a venture.

Linescale is a behavior predictive development tool, not an attitude measure. Target customers actively rank how a new product concept or idea stacks up against their current two favorite brands or practices in the space, how the execution of the idea works – at any level of finish - and what competitors they will likely switch away from. Linescale goes beyond "do customers like it" and predicts whether customers will buy and use it over time. Now you can rapidly and inexpensively make sure you have the concept and offering right and the marketing expression optimum BEFORE you spend the big dollars and time in production and introduction.

Linescale delivers fast, reliable scores, verbatim responses and diagnostics that summarize interest, probable trial, repeat and depth of repeat. The analysis shows which customers want the product and why, how to improve it, who hates it and why, and what it needs to fix it.

Speed? If you need quick but quantitative insights you can finalize the test offerings on Tuesday and get a complete report Friday. 

 
 


Why not just do Focus Groups?

Focus groups can smoke out issues, anecdotes and customer language. Focus groups have their use, but focus groups cannot deliver rigorous quantitative and qualitative evaluation and diagnosis of the concept and product. One of the values of focus groups is the ability to ask clarification questions as you learn from consumer comments. Linescale's iterative approach incorporates this positive feature of focus groups. As you learn, you can ask the new questions that arise, and get a quantitative as well as qualitative answer.

Linescale Concept Developer and Linescale Product Developer are pure development tools designed to help you build successful new products and fix old products. Inexpensive rapid iteration is the route to development success. Make bets and see if they pay off with the consumer - long before you get to market.

Linescale Marketing Report Card
Linescale Marketing Report Card monitors your brand's positioning, package, product, price, advertising and customer service at a local, regional or national level, and by market segment. The Linescale interactive preference based technique is a fast, iterative low cost way to monitor marketing mix effectiveness and customer satisfaction.  The development tools easily adapt to continuous monitoring of all elements of your marketing mix as time, executional effectiveness and competitive pressures bring need for change.